Would Your Game Pass the Kickstarter Test?
Score your campaign in 7 critical areas — and find out exactly where you stand before you launch.
Most Kickstarter campaigns fail before they launch.
Not because the game isn't great — but because the campaign wasn't ready. After coaching dozens of designers through successful Kickstarter launches, we've identified the 7 areas that separate funded campaigns from failed ones.
Use this scorecard to honestly assess where your campaign stands right now. Then let's talk about how to close the gaps.
The Kickstarter Preparedness Scorecard
Rate yourself honestly in each area from 1 (not started) to 5 (fully ready).
Is your game fully developed, playtested, and ready for production? Have you received honest feedback from outside your inner circle?
Do you have a marketing strategy in place? Are you building an audience before you launch?
Is your Kickstarter campaign page compelling, clear, and conversion-optimized?
Do you have a paid advertising strategy to drive traffic to your campaign?
Do you have a pre-launch landing page collecting email addresses from interested backers?
Have you structured your pledge tiers and stretch goals to maximize backer value and campaign momentum?
How confident are you in your overall readiness to launch a successful Kickstarter campaign right now?
Your Kickstarter Preparedness Score
Check off each item as you go to see your score update in real time.
Ready to Close the Gaps?
Whether you scored a 28 or a 7, there's a clear path forward. Let's get on a free 15-minute discovery call and map out exactly what your campaign needs.
Free PDF — no email required
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